Public Relations Explained: What makes PR trustworthy?
Public Relations Explained: What makes PR trustworthy? Possibly the most ironic fact about public relations is that sometimes it has a bad reputation. Due to the regrettable misuses of PR [...]
Public Relations Explained: What’s all the buzz about branding?
Public Relations Explained: What’s all the buzz about branding? Every individual and organization has their own unique brand. A brand can be defined as an outward expression of values, similar [...]
Five Things Great PR Can Help You Achieve
You need to tell the story of your business and a public relations strategy is the way to do it. Despite the rise and continuing influence of digital and social media, which is a critical [...]
Four Ways Small Businesses Can Succeed at Their Own PR
For new business owners, public relations strategies can seem too time consuming, and even a little intimidating. Where to start? Who to contact? What to say? However, the value of public relations for a young [...]
The power of the digital influencer
The digital influencer has completely revolutionized the marketing and communications landscape. With individuals now charging between 5 and 6 figures fees for campaigns, the traditional advertising and PR space has been turned on its head. [...]
Instagram Stories vs. Snapchat
Instagram launched the latest update to its app over the summer- Instagram Stories. Almost a carbon copy of Snapchat, Stories enables users to take images or record video that remains live for 24 hours. Instagram [...]
From the Intern’s Desk: Instagram’s New Algorithm
People everywhere are freaking out about Instagram's new algorithm. Currently, posts are organized in the order in which they are posted, and as you scroll down your feed you are able to see posts from [...]
Snapchat’s geo filters: what you need to know
Snapchat is one of the most popular social media platforms, with an estimated 100 million daily users. Savvy brands are integrating Snapchat into their social media marketing, using the platform to engage and reach younger, [...]
Seeking Summer Internship Candidates!
We’re looking for a summer intern to join our Nashville office! It will be a hands-on opportunity to learn more about media relations, campaign development, social media promotion and more. Details are below. For those [...]
Facebook reactions: love or hate?
Facebook recently announced the news that many of its fans had been waiting for: the release of more reactions! If the humble like wasn’t enough for you, users can now show their feelings through the [...]