2.23 billion people are actively checking Facebook every month. 500 million people are liking Instagram photos each month. 326 million people are hitting the retweet button on Twitter each month. The point is: Social media [...]
Public Relations Explained: When is the Right Time for PR? In this day and age, it seems like a new must-have product is created almost daily. You see your favorite [...]
Public Relations Explained: What makes PR trustworthy? Possibly the most ironic fact about public relations is that sometimes it has a bad reputation. Due to the regrettable misuses of PR [...]
Public Relations Explained: What’s all the buzz about branding? Every individual and organization has their own unique brand. A brand can be defined as an outward expression of values, similar [...]
What is it that makes you stay at the same vacation resort every year? What is it that prompts you to consistently book your flight with the same airline? What is it that made you [...]
Public Relations has value for all organizations. That value can be seen in different ways, depending on the needs of each unique organization. It’s like an ultimate ice cream bar, where the organization gets to [...]
While it’s true we don’t use scales to measure weight or rulers to measure distance, we still have our own measurement tools. Throughout the research process, PR professionals seek data to measure the results of [...]
In this modern age, we are used to everything happening at the click of a button. Naturally, immediate action is what we have grown to expect. But, imagine this: you walk into the movie theater [...]
Seeking Fall Internship Candidates! We’re looking for a fall intern to join our New York office! It will be a hands-on opportunity to learn more about media relations, campaign development, social media promotion and more. [...]
The digital influencer has completely revolutionized the marketing and communications landscape. With individuals now charging between 5 and 6 figures fees for campaigns, the traditional advertising and PR space has been turned on its head. [...]
