GalleryIn this day and age, it seems like a new must-have product
is created almost daily. You see your favorite brands continually becoming
sleeker and more updated. The reality is: if your brand just launched or has
been around for decades, it can always benefit from public relations. Depending
on the stage of your business, PR campaigns, budgets, […]
Public Relations Explained: When is the Right Time for PR?
GalleryPublic Relations Explained: What makes PR trustworthy?
Possibly the most ironic fact about public relations is that
sometimes it has a bad reputation. Due to the regrettable misuses of PR in the
past, the ethical roots of public relations seem to be buried. However, the
errors by past PR practitioners are not a valid representation of true public relations. Therefore, it is
extremely important to […]
GalleryFive Things Great PR Can Help You Achieve
You need to tell the story of your business and a public relations strategy is the way to do it. Despite the rise and continuing influence of digital and social media, which is a critical part of many of today’s successful media campaigns, there is still a place and a need for good public […]
GalleryFour Ways Small Businesses Can Succeed at Their Own PR
For new business owners, public relations strategies can seem too time consuming, and even a little intimidating. Where to start? Who to contact? What to say? However, the value of public relations for a young company is exponential as it means people are talking about your product or business with real authenticity. At the […]
GalleryThe power of the digital influencer
The digital influencer has completely revolutionized the marketing and communications landscape. With individuals now charging between 5 and 6 figures fees for campaigns, the traditional advertising and PR space has been turned on its head.
Beauty and fashion brands are paving the way for relationships with this new brand of digital natives, working with influencers […]
GalleryInstagram Stories vs. Snapchat
Instagram launched the latest update to its app over the summer- Instagram Stories. Almost a carbon copy of Snapchat, Stories enables users to take images or record video that remains live for 24 hours.
Instagram has a reported 300 daily million users, compared to Snapchat’s 150 daily million. Placing the tool front and center, Instagram […]
GalleryFrom the Intern’s Desk: Instagram’s New Algorithm
People everywhere are freaking out about Instagram’s new algorithm. Currently, posts are organized in the order in which they are posted, and as you scroll down your feed you are able to see posts from everyone that you follow. The new algorithm orders posts in a more Facebook-like way, which organizes them based on […]
GallerySnapchat’s geo filters: what you need to know
Snapchat is one of the most popular social media platforms, with an estimated 100 million daily users.
Savvy brands are integrating Snapchat into their social media marketing, using the platform to engage and reach younger, tech- smart audiences.
Snapchat have recently announced geo filters, a feature that brands and small businesses will be wise to try […]
GallerySeeking Summer Internship Candidates!
We’re looking for a summer intern to join our Nashville office! It will be a hands-on opportunity to learn more about media relations, campaign development, social media promotion and more. Details are below. For those interested, please email kalina(at)lexingtonpr.com with a copy of your CV, cover letter, and a writing sample.
Responsibilities
Our Nashville intern will […]
GalleryFrom the Intern’s Desk: Growing Visibility and Sales with Instagram
The influence that Instagram has on consumers is increasing on a daily basis. With a community of more than 400 million members, it provides a perfect platform for promoting brands. There are however a few key things to remember when trying to grow visibility or sell a product through Instagram.
1. Take a great picture
Customers […]
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