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PR

Four Ways Small Businesses Can Succeed at Their Own PR

For new business owners, public relations strategies can seem too time consuming, and even a little intimidating. Where to start? Who to contact? What to say? However, the value of public relations for a young company is exponential as it means people are talking about your product or business with real authenticity. At the […]

The power of the digital influencer

The digital influencer has completely revolutionized the marketing and communications landscape. With individuals now charging between 5 and 6 figures fees for campaigns, the traditional advertising and PR space has been turned on its head.

Beauty and fashion brands are paving the way for relationships with this new brand of digital natives, working with influencers […]

Instagram Stories vs. Snapchat

Instagram launched the latest update to its app over the summer- Instagram Stories. Almost a carbon copy of Snapchat, Stories enables users to take images or record video that remains live for 24 hours.

Instagram has a reported 300 daily million users, compared to Snapchat’s 150 daily million. Placing the tool front and center, Instagram […]

From the Intern’s Desk: Instagram’s New Algorithm

People everywhere are freaking out about Instagram’s new algorithm. Currently, posts are organized in the order in which they are posted, and as you scroll down your feed you are able to see posts from everyone that you follow. The new algorithm orders posts in a more Facebook-like way, which organizes them based on […]

Snapchat’s geo filters: what you need to know

Snapchat is one of the most popular social media platforms, with an estimated 100 million daily users.

Savvy brands are integrating Snapchat into their social media marketing, using the platform to engage and reach younger, tech- smart audiences.

Snapchat have recently announced geo filters, a feature that brands and small businesses will be wise to try […]

Seeking Summer Internship Candidates!

We’re looking for a summer intern to join our Nashville office! It will be a hands-on opportunity to learn more about media relations, campaign development, social media promotion and more. Details are below. For those interested, please email kalina(at)lexingtonpr.com with a copy of your CV, cover letter, and a writing sample.

Responsibilities

Our Nashville intern will […]

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    From the Intern’s Desk: Growing Visibility and Sales with Instagram

From the Intern’s Desk: Growing Visibility and Sales with Instagram

The influence that Instagram has on consumers is increasing on a daily basis. With a community of more than 400 million members, it provides a perfect platform for promoting brands. There are however a few key things to remember when trying to grow visibility or sell a product through Instagram.

1. Take a great picture

Customers […]

Seeking Spring Internship Candidates!

We’re looking for a spring intern to join our Nashville office! It will be a hands-on opportunity to learn more about media relations, campaign development, social media promotion and more. Details are below. For those interested, feel free to send me an email at kalina(at)lexingtonpr.com with a copy of your CV, cover letter, and […]

#BlackFriday and social media

So, we’ve made it through another Black Friday and Cyber Monday! Two of the most highly anticipated shopping days of the year; retailers and many shoppers turn to social media to provide news of deals and the latest items that have been purchased.

Over 1.4 million tweets referenced this year’s Black Friday, and an estimated […]

Key tips for making your pitch stand out

You have some exciting news to share on behalf of your client- but how do you make your pitch stand out?

Creating an eye-catching pitch is truly an art form, and our tips will help make yours stand out above the rest.

Personalize: never ever send a pitch that isn’t personalized. Address a reporter by their […]