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The power of the digital influencer

The digital influencer has completely revolutionized the marketing and communications landscape. With individuals now charging between 5 and 6 figures fees for campaigns, the traditional advertising and PR space has been turned on its head.

Beauty and fashion brands are paving the way for relationships with this new brand of digital natives, working with influencers […]

Instagram Stories vs. Snapchat

Instagram launched the latest update to its app over the summer- Instagram Stories. Almost a carbon copy of Snapchat, Stories enables users to take images or record video that remains live for 24 hours.

Instagram has a reported 300 daily million users, compared to Snapchat’s 150 daily million. Placing the tool front and center, Instagram […]

From the Intern’s Desk: Instagram’s New Algorithm

People everywhere are freaking out about Instagram’s new algorithm. Currently, posts are organized in the order in which they are posted, and as you scroll down your feed you are able to see posts from everyone that you follow. The new algorithm orders posts in a more Facebook-like way, which organizes them based on […]

Snapchat’s geo filters: what you need to know

Snapchat is one of the most popular social media platforms, with an estimated 100 million daily users.

Savvy brands are integrating Snapchat into their social media marketing, using the platform to engage and reach younger, tech- smart audiences.

Snapchat have recently announced geo filters, a feature that brands and small businesses will be wise to try […]

Facebook reactions: love or hate?

Facebook recently announced the news that many of its fans had been waiting for: the release of more reactions!

If the humble like wasn’t enough for you, users can now show their feelings through the additional reactions of love, haha, yay, wow, sad and angry.

In the relatively short time since they went live, I’ve seen […]

#Oscars: what hit big on social media

The Academy Awards is an event that many of us look forward to every year. Like the Grammys and every big event that has come before it, audiences are increasingly turning to social media as part of the viewing experience.

The Oscars hashtag was trending throughout the night, accompanied by a little golden statuette. The […]

By |Monday, 29 February 2016|Lifestyle, Social Media|0 Comments
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    From the Intern’s Desk: Growing Visibility and Sales with Instagram

From the Intern’s Desk: Growing Visibility and Sales with Instagram

The influence that Instagram has on consumers is increasing on a daily basis. With a community of more than 400 million members, it provides a perfect platform for promoting brands. There are however a few key things to remember when trying to grow visibility or sell a product through Instagram.

1. Take a great picture

Customers […]

Our LPR Team’s Favorite Nashville Coffee Spots

There’s no denying that Nashville has grown an incredible artisan coffee community. No two are alike, and each is awesome for its uniqueness. Whether you want to impress someone from out of town, crank out some good work, or have coffee with a friend, you can find the perfect place to enjoy your cup […]

3 Ways To Generate Creativity

No matter the industry, generating creative ideas is necessary for making projects more innovative and successful. We tend to become set in routine and schedule, and similarly our way of thinking can become patterned and one note. Some of the best thinking happens outside of the workplace when we’re not forcing ourselves to be […]

  • Permalink Networking in Nashville: LPR’s guide to making meaningful connectionsGallery

    Networking in Nashville: LPR’s guide to making meaningful connections

Networking in Nashville: LPR’s guide to making meaningful connections

Networking is a tool that every professional should utilize. At Lexington PR, we believe that networking is especially important because it builds new relationships and strengthens existing connections. With a continually growing city like Nashville, there are a variety of networking groups that help professionals thrive.

Network After Work is a national organization with chapters […]