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    Public Relations Explained: How Can PR Build Valuable Consumer Relationships?

Public Relations Explained: How Can PR Build Valuable Consumer Relationships?

What is it that makes you stay at the same vacation resort every year? What is it that prompts you to consistently book your flight with the same airline? What is it that made you choose the method of transportation that takes you to the airport? It is because you trust these companies. You […]

By |Thursday, 14 March 2019|Uncategorized|0 Comments

Public Relations Explained: What is the Value of PR?

Public Relations has value for all organizations. That value
can be seen in different ways, depending on the needs of each unique
organization. It’s like an ultimate ice cream bar, where the organization gets
to pick the toppings they want. Perhaps they seek a stronger social media
platform or maybe they see a rebranding in their future. In […]

By |Tuesday, 26 February 2019|Uncategorized|0 Comments
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    Public Relations Explained: How do you measure the results of a PR campaign?

Public Relations Explained: How do you measure the results of a PR campaign?

While it’s true we don’t use scales to measure weight or
rulers to measure distance, we still have our own measurement tools. Throughout
the research process, PR professionals seek data to measure the results of
their campaign. The methods of research vary based on the needs of each
campaign, but looking at share of voice, website visits, event […]

By |Thursday, 21 February 2019|Uncategorized|0 Comments

Public Relations Explained: Why Good PR Takes Time

In this modern age, we are used to everything happening at
the click of a button. Naturally, immediate action is what we have grown to
expect. But, imagine this: you walk into the movie theater at the climax of the
film. As a moviegoer, you are lacking valuable background information about the
characters and you don’t have a […]

By |Tuesday, 12 February 2019|Uncategorized|0 Comments

Seeking Fall Intern Candidates!

Seeking Fall Internship Candidates!
We’re looking for a fall intern to join our New York office! It will be a hands-on opportunity to learn more about media relations, campaign development, social media promotion and more. Details are below.

Responsibilities
Our intern will have the opportunity to work hands-on with our Founder in New York to contribute to […]

By |Tuesday, 14 August 2018|Uncategorized|0 Comments

Five Questions To Ask Yourself Before Hiring A PR Firm

You’re ready to see your business’s news in headlines, but handing over your story to a PR professional seems overwhelming. After all, aren’t you the expert on your business? You’ve built your media list, sent some emails and waited for journalists to jump at the opportunity to write about your venture.

When you’re just starting […]

From the Intern’s Desk: Advertising on Instagram

As you may have noticed, Instagram recently introduced a new feature where businesses can “sponsor” posts. These posts show up on users’ feeds regardless of whether they follow the brand or not. As the popularity and influence of Instagram increases, this new option is a great tool for businesses to advertise their brand. I […]

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    From the Intern’s Desk: Growing Visibility and Sales with Instagram

From the Intern’s Desk: Growing Visibility and Sales with Instagram

The influence that Instagram has on consumers is increasing on a daily basis. With a community of more than 400 million members, it provides a perfect platform for promoting brands. There are however a few key things to remember when trying to grow visibility or sell a product through Instagram.

1. Take a great picture

Customers […]

7 of Nashville’s Most Delicious Restaurants

More than just a music city, we at LPR know that Nashville is also brimming with inventive cuisine and delicious bites. Here are some of our top restaurant picks:

1. Moto Cucina + Enoteca

Part of the MStreet Entertainment Group restaurants on McGavock Street, Moto’s cuisine is Italian food with a contemporary influence. Home to some […]

By |Tuesday, 17 November 2015|Uncategorized|0 Comments

My Q&A with Huffington Post Women in Business

I recently had the pleasure of catching up with Huffington Post’s Women in Business blog for a Q&A about Lexington Public Relations, the highlights and hurdles of starting your own business and a few tips I’ve learned along the way. You can check out the full article here and below is an excerpt.

Do you […]