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    Public Relations Explained: How Can PR Build Valuable Consumer Relationships?

Public Relations Explained: How Can PR Build Valuable Consumer Relationships?

What is it that makes you stay at the same vacation resort every year? What is it that prompts you to consistently book your flight with the same airline? What is it that made you choose the method of transportation that takes you to the airport? It is because you trust these companies. You […]

By |Thursday, 14 March 2019|0 Comments

Public Relations Explained: What is the Value of PR?

Public Relations has value for all organizations. That value
can be seen in different ways, depending on the needs of each unique
organization. It’s like an ultimate ice cream bar, where the organization gets
to pick the toppings they want. Perhaps they seek a stronger social media
platform or maybe they see a rebranding in their future. In […]

By |Tuesday, 26 February 2019|0 Comments
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    Public Relations Explained: How do you measure the results of a PR campaign?

Public Relations Explained: How do you measure the results of a PR campaign?

While it’s true we don’t use scales to measure weight or
rulers to measure distance, we still have our own measurement tools. Throughout
the research process, PR professionals seek data to measure the results of
their campaign. The methods of research vary based on the needs of each
campaign, but looking at share of voice, website visits, event […]

By |Thursday, 21 February 2019|0 Comments

Public Relations Explained: Why Good PR Takes Time

In this modern age, we are used to everything happening at
the click of a button. Naturally, immediate action is what we have grown to
expect. But, imagine this: you walk into the movie theater at the climax of the
film. As a moviegoer, you are lacking valuable background information about the
characters and you don’t have a […]

By |Tuesday, 12 February 2019|0 Comments

Seeking Fall Intern Candidates!

Seeking Fall Internship Candidates!
We’re looking for a fall intern to join our New York office! It will be a hands-on opportunity to learn more about media relations, campaign development, social media promotion and more. Details are below.

Our intern will have the opportunity to work hands-on with our Founder in New York to contribute to […]

By |Tuesday, 14 August 2018|0 Comments

Five Things Great PR Can Help You Achieve

You need to tell the story of your business and a public relations strategy is the way to do it. Despite the rise and continuing influence of digital and social media, which is a critical part of many of today’s successful media campaigns, there is still a place and a need for good public […]

By |Monday, 5 February 2018|0 Comments

Five Questions To Ask Yourself Before Hiring A PR Firm

You’re ready to see your business’s news in headlines, but handing over your story to a PR professional seems overwhelming. After all, aren’t you the expert on your business? You’ve built your media list, sent some emails and waited for journalists to jump at the opportunity to write about your venture.

When you’re just starting […]

By |Monday, 26 June 2017|0 Comments

Four Ways Small Businesses Can Succeed at Their Own PR

For new business owners, public relations strategies can seem too time consuming, and even a little intimidating. Where to start? Who to contact? What to say? However, the value of public relations for a young company is exponential as it means people are talking about your product or business with real authenticity. At the […]

By |Thursday, 23 March 2017|0 Comments

The power of the digital influencer

The digital influencer has completely revolutionized the marketing and communications landscape. With individuals now charging between 5 and 6 figures fees for campaigns, the traditional advertising and PR space has been turned on its head.

Beauty and fashion brands are paving the way for relationships with this new brand of digital natives, working with influencers […]

By |Wednesday, 5 October 2016|0 Comments

Instagram Stories vs. Snapchat

Instagram launched the latest update to its app over the summer- Instagram Stories. Almost a carbon copy of Snapchat, Stories enables users to take images or record video that remains live for 24 hours.

Instagram has a reported 300 daily million users, compared to Snapchat’s 150 daily million. Placing the tool front and center, Instagram […]

By |Tuesday, 20 September 2016|0 Comments