The digital influencer has completely revolutionized the marketing and communications landscape. With individuals now charging between 5 and 6 figures fees for campaigns, the traditional advertising and PR space has been turned on its head. [...]
Snapchat is one of the most popular social media platforms, with an estimated 100 million daily users. Savvy brands are integrating Snapchat into their social media marketing, using the platform to engage and reach younger, [...]
The influence that Instagram has on consumers is increasing on a daily basis. With a community of more than 400 million members, it provides a perfect platform for promoting brands. There are however a few [...]
We’re looking for a spring intern to join our Nashville office! It will be a hands-on opportunity to learn more about media relations, campaign development, social media promotion and more. Details are below. For those [...]
So, we’ve made it through another Black Friday and Cyber Monday! Two of the most highly anticipated shopping days of the year; retailers and many shoppers turn to social media to provide news of deals [...]
You have some exciting news to share on behalf of your client- but how do you make your pitch stand out? Creating an eye-catching pitch is truly an art form, and our tips will help [...]
Your relationships with journalists are ones that should be nurtured. Like a fine wine, they mature and grow stronger over time, and can lead to some great moments! Building an authentic relationship will not happen [...]
Networking is a tool that every professional should utilize. At Lexington PR, we believe that networking is especially important because it builds new relationships and strengthens existing connections. With a continually growing city like Nashville, [...]
Pinterest is one of our favorite social media networks- and one of yours too! Over an estimated 72 million people are active on Pinterest, with the most prolific time for posting between the hours of [...]