#Oscars: what hit big on social media
The Academy Awards is an event that many of us look forward to every year. Like the Grammys and every big event that has come before it, audiences are increasingly turning to social media as [...]
From the Intern’s Desk: Growing Visibility and Sales with Instagram
The influence that Instagram has on consumers is increasing on a daily basis. With a community of more than 400 million members, it provides a perfect platform for promoting brands. There are however a few [...]
#BlackFriday and social media
So, we’ve made it through another Black Friday and Cyber Monday! Two of the most highly anticipated shopping days of the year; retailers and many shoppers turn to social media to provide news of deals [...]
Key tips for making your pitch stand out
You have some exciting news to share on behalf of your client- but how do you make your pitch stand out? Creating an eye-catching pitch is truly an art form, and our tips will help [...]
Tips for building relationships with journalists
Your relationships with journalists are ones that should be nurtured. Like a fine wine, they mature and grow stronger over time, and can lead to some great moments! Building an authentic relationship will not happen [...]
Pintastic: The Pinterest tips you need to know
Pinterest is one of our favorite social media networks- and one of yours too! Over an estimated 72 million people are active on Pinterest, with the most prolific time for posting between the hours of [...]
Five tips for editing and improving your Instagram photos from style blogger Top Knotted
Instagram is an entirely visual outlet. That being said, the picture itself is vital. Poor pictures equals a poor feed, and a poor feed equals fewer followers. If you are interested in growing a brand [...]
From the Intern’s Desk: Mastering Twitter
At LPR, one of my main responsibilities is to prepare tweets for the firm’s social handle @lexingtonpr. Let me just say, I have learned an incredible amount about brands, audiences, content and analytics as a [...]
Which social media sites should you be using to grow your brand?
Social media is a daily part of all our lives. Whether you check your Facebook first thing in the morning, tweet throughout the day or Instagram your dinner, each one of us likes to be [...]
How to maximize your social media posts
Love it or loathe it, knowing how to maximize your social media posts are an important part of your overall digital strategy. Why would you post important news in the middle of the night when [...]