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Social Media

Pintastic: The Pinterest tips you need to know

Pinterest is one of our favorite social media networks- and one of yours too! Over an estimated 72 million people are active on Pinterest, with the most prolific time for posting between the hours of 8pm and 1am.

A myriad of pretty pictures and beauty tips, Pinterest is a key part of content and social […]

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    Five tips for editing and improving your Instagram photos from style blogger Top Knotted

Five tips for editing and improving your Instagram photos from style blogger Top Knotted

Instagram is an entirely visual outlet. That being said, the picture itself is vital. Poor pictures equals a poor feed, and a poor feed equals fewer followers. If you are interested in growing a brand or visual story with an engaged following, then there are a few tips and guidelines to improve your photos […]

From the Intern’s Desk: Mastering Twitter

At LPR, one of my main responsibilities is to prepare tweets for the firm’s social handle @lexingtonpr. Let me just say, I have learned an incredible amount about brands, audiences, content and analytics as a result. There truly is a system to Twitter, and becoming familiar with the protocol is essential to making the […]

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    Which social media sites should you be using to grow your brand?

Which social media sites should you be using to grow your brand?

Social media is a daily part of all our lives. Whether you check your Facebook first thing in the morning, tweet throughout the day or Instagram your dinner, each one of us likes to be social!

You are likely a user of what I call the ‘big three-‘ Twitter, Facebook and Instagram, and probably like […]

How to maximize your social media posts

Love it or loathe it, knowing how to maximize your social media posts are an important part of your overall digital strategy. Why would you post important news in the middle of the night when your followers are sleeping?

Knowing when and where to post can help drive forward your social media goals, increase engagement […]

Top traits of a PR professional

The world of public relations is a competitive one. A 2014 study by the Holmes Report highlighted that the public relations industry employs more than 80,000 people, at a value worth $12.5bn. Are you already working in PR or looking to become an industry professional? Ensure that you have these following skills for a […]

Using social media to build your brand

Social media is vital for building your brand and is one of the most powerful branding tools available for businesses. Whether you’re a social media novice or consider yourself to be up to speed with developments, this post shares some top tips for using social media to strengthen your brand.

Encourage your employees to use […]

5 Tips for a Successful Social Media Campaign

Planning and implementing a social media campaign takes time and it’s important to get many facets in place before launch day. This can be a daunting task, but I’m sharing with you some of my top tips to make this challenge seem less scary!

Know your target audience: from the start it is vital that […]