Top traits of a PR professional
The world of public relations is a competitive one. A 2014 study by the Holmes Report highlighted that the public relations industry employs more than 80,000 people, at a value worth $12.5bn. Are you already [...]
How to be a great online networker
We love our social networks. Twitter has 284 million monthly active users, and almost as many people use Facebook as live in the entire country of China. Whilst it’s unlikely that you’ll be communicating with [...]
Ace your online personal brand
We all have our favorite brands, but have you considered that in fact you are a brand too? In the easy age of Googling one another, getting your personal branding spot on has never been [...]
6 Tips for Writing an Eye-Catching Press Release
Press releases still remain an important way of self-promotion, and constructing a release that will catch the eye of a busy journalist is an art form. I immediately know if a press release is relevant [...]
Using social media to build your brand
Social media is vital for building your brand and is one of the most powerful branding tools available for businesses. Whether you’re a social media novice or consider yourself to be up to speed with [...]
5 Tips for a Successful Social Media Campaign
Planning and implementing a social media campaign takes time and it’s important to get many facets in place before launch day. This can be a daunting task, but I’m sharing with you some of my [...]
How to follow up with an editor without being annoying!
Part of making a story a success is being able to follow up with an editor. Whether at the start or end of your task, this is one part that you can’t afford to mess [...]
8 Tips for Emailing a Great PR Pitch
If you’re an editor or owner of a blog it’s likely that you’ll receive many pitches a day. It can be hard to sort the wheat from the chaff, and I often feel overwhelmed when [...]
Please Welcome Our Newest Contributor!
Hi! I’m Laura Dunn, Lexington PR’s Social Media and Communications specialist. I’m really excited to be contributing to Lexington’s blog, and my posts will share industry news, client events and handy PR and media expertise [...]
We’re hiring!
We are currently looking for a part-time intern to join our team this fall! Here is a little more information about the position: Description & Responsibilities: Intern will have the opportunity to work hands-on with [...]