#PRfail. We’ve all seen them, commented on them, and hopefully, not directly experienced them! There can be nothing more humiliating than realizing you’ve committed a public relations sin, and the realization that you’ve got to [...]
The world of public relations is a competitive one. A 2014 study by the Holmes Report highlighted that the public relations industry employs more than 80,000 people, at a value worth $12.5bn. Are you already [...]
We love our social networks. Twitter has 284 million monthly active users, and almost as many people use Facebook as live in the entire country of China. Whilst it’s unlikely that you’ll be communicating with [...]
We all have our favorite brands, but have you considered that in fact you are a brand too? In the easy age of Googling one another, getting your personal branding spot on has never been [...]
Press releases still remain an important way of self-promotion, and constructing a release that will catch the eye of a busy journalist is an art form. I immediately know if a press release is relevant [...]
Social media is vital for building your brand and is one of the most powerful branding tools available for businesses. Whether you’re a social media novice or consider yourself to be up to speed with [...]
Planning and implementing a social media campaign takes time and it’s important to get many facets in place before launch day. This can be a daunting task, but I’m sharing with you some of my [...]
Part of making a story a success is being able to follow up with an editor. Whether at the start or end of your task, this is one part that you can’t afford to mess [...]
If you’re an editor or owner of a blog it’s likely that you’ll receive many pitches a day. It can be hard to sort the wheat from the chaff, and I often feel overwhelmed when [...]
Hi! I’m Laura Dunn, Lexington PR’s Social Media and Communications specialist. I’m really excited to be contributing to Lexington’s blog, and my posts will share industry news, client events and handy PR and media expertise [...]