How to maximize your social media posts
Love it or loathe it, knowing how to maximize your social media posts are an important part of your overall digital strategy. Why would you post important news in the middle of the night when [...]
How to make news when there isn’t any
News cycles come and go, and when you’re experiencing a quiet period, it’s important to think fast and try to make some headlines! Having a plan in place will help save time, reduce stress and [...]
Seeking Summer Intern Candidates!
We're looking for a summer intern to join our Nashville office! It will be a hands-on opportunity to learn more about media relations, campaign development, social media promotion and more. Details are below. For those [...]
PR Pitfalls and How to Avoid Them
#PRfail. We’ve all seen them, commented on them, and hopefully, not directly experienced them! There can be nothing more humiliating than realizing you’ve committed a public relations sin, and the realization that you’ve got to [...]
Top traits of a PR professional
The world of public relations is a competitive one. A 2014 study by the Holmes Report highlighted that the public relations industry employs more than 80,000 people, at a value worth $12.5bn. Are you already [...]
How to be a great online networker
We love our social networks. Twitter has 284 million monthly active users, and almost as many people use Facebook as live in the entire country of China. Whilst it’s unlikely that you’ll be communicating with [...]
Ace your online personal brand
We all have our favorite brands, but have you considered that in fact you are a brand too? In the easy age of Googling one another, getting your personal branding spot on has never been [...]
6 Tips for Writing an Eye-Catching Press Release
Press releases still remain an important way of self-promotion, and constructing a release that will catch the eye of a busy journalist is an art form. I immediately know if a press release is relevant [...]
Using social media to build your brand
Social media is vital for building your brand and is one of the most powerful branding tools available for businesses. Whether you’re a social media novice or consider yourself to be up to speed with [...]
5 Tips for a Successful Social Media Campaign
Planning and implementing a social media campaign takes time and it’s important to get many facets in place before launch day. This can be a daunting task, but I’m sharing with you some of my [...]