Five Questions To Ask Yourself Before Hiring A PR Firm
You’re ready to see your business's news in headlines, but handing over your story to a PR professional seems overwhelming. After all, aren’t you the expert on your business? You’ve built your media list, sent [...]
Four Ways Small Businesses Can Succeed at Their Own PR
For new business owners, public relations strategies can seem too time consuming, and even a little intimidating. Where to start? Who to contact? What to say? However, the value of public relations for a young [...]
The power of the digital influencer
The digital influencer has completely revolutionized the marketing and communications landscape. With individuals now charging between 5 and 6 figures fees for campaigns, the traditional advertising and PR space has been turned on its head. [...]