Public Relations Explained: What is the Value of PR?
Public Relations has value for all organizations. That value can be seen in different ways, depending on the needs of each unique organization. It’s like an ultimate ice cream bar, where the organization gets to [...]
Public Relations Explained: How do you measure the results of a PR campaign?
While it’s true we don’t use scales to measure weight or rulers to measure distance, we still have our own measurement tools. Throughout the research process, PR professionals seek data to measure the results of [...]
Public Relations Explained: Why Good PR Takes Time
In this modern age, we are used to everything happening at the click of a button. Naturally, immediate action is what we have grown to expect. But, imagine this: you walk into the movie theater [...]