Public Relations Explained: How Can PR Build Valuable Consumer Relationships?
What is it that makes you stay at the same vacation resort every year? What is it that prompts you to consistently book your flight with the same airline? What is it that made you [...]
Public Relations Explained: What is the Value of PR?
Public Relations has value for all organizations. That value can be seen in different ways, depending on the needs of each unique organization. It’s like an ultimate ice cream bar, where the organization gets to [...]
Public Relations Explained: How do you measure the results of a PR campaign?
While it’s true we don’t use scales to measure weight or rulers to measure distance, we still have our own measurement tools. Throughout the research process, PR professionals seek data to measure the results of [...]