Brand
Positioning, defining and establishing your brand.
Every business needs to share a compelling story about who they are, what they do and why it matters. This is at the core of reaching and connecting with your target audiences – from customers to investors, business partners, journalists, influencers and beyond. We are experts at crafting brand messaging and memorable narratives build identity, grow interest and establish trust.
- Brand Strategy Development – Mission, Vision, Values
- Corporate Branding & Messaging Creation
- Corporate Storytelling
- Brand Identity, Guidelines & Maintenance
Public Relations
Getting your brand story heard through earned media coverage, speaking opportunities, awards and more.
- Media Relations Program Strategy and Execution
- Communications Council & Messaging
- Speaking Opportunities & Awards
- Media Tours & Desksides
- Influencer Relations & Influencer Affiliate Marketing
- New Product & Company Launches
- Press Release Creation
- Media Training & Public Speaking
Content Marketing
Sharing your brand narrative through thought leadership & owned media channels.
Establishing true thought leadership – the kind that positions the subject matter as a visionary and true industry leader – is an important part of a successful content marketing strategy. True thought leadership builds buzz, catches the attention of investors, increases awareness and pushes forward your chosen brand narrative. It helps bring a face to the founders and leaders behind an organization. Our firm has conceptualized, written, pitched and placed dozens of guest articles and bylines on behalf of C-suite executives in top-tier business and lifestyle publications.
Other content marketing tactics include the creation of corporate blogs, executive briefs, case studies and white papers.
- Executive Byline Drafting, Pitching & Placing
- Securing Regular Contributor Opportunities for Executives with Top-Tier Media
- Blogging
- Executive Briefs
- Case Studies
Event Planning
Consumer and media events to generate awareness
A well-executed consumer or press event can serve as a key success tactic to sharing your story in front of new audiences and creating that special buzz factor for your business. We bring deep experience in both types of events across the entire paradigm from event conceptualization to management and execution.
- Special Event Planning & Execution
- Press Preview Events for Product Introductions
- Influencer Events
- Pop-Ups
- Press Trips
- Consumer Retail Events
- Celebrity & Spokesperson Participation
- Satellite Media Tours
DIY Public Relations Solutions
Not ready for full-scale PR management? Check out our sister business PressReady.
Featuring templates and training, PressReady leverages Lexington Public Relations’ proven techniques for getting your story heard. Designed for small businesses and startups that aren’t ready for full-scale PR management, PressReady’s expert guidelines, customizable templates and kits will set you up for DIY PR success.